While we take pride in the books, audio and video programs we create, we take exceptional pride in our ability to customize and deliver presentations that make our content even more impactful.

Combined, we have delivered more than 2,500 keynote speeches and workshops; teaching The Platinum Rule® with specific application in sales, customer retention, leadership, team building and communication skills.

Whether you need a one-hour keynote or a two-day customized workshop (or anything in between), you will benefit from our extensive pre-program analysis, our post-program follow-up and the variety of options we offer to extend the learning process long after the event:

  • Free, customized ezine that matches information to specific styles and goals
  • Books, e-books, workbooks, online assessments, audio programs and videos
  • Long-term coaching/consulting services available

Tony Alessandra (featured keynote speaker) & Scott Zimmerman (Managing Partner of Platinum Rule Group)
Co-authors of three Platinum Rule books

Dr. Tony Alessandra is two speakers in one... a professor and a performer, or as one client put it – he deliver college lectures in a comedy store format. Dr. Tony offer audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.

Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.

In addition to being president of Assessment Business Center, a company that offers online, 360º assessments, Tony is a featured speaker with Platinum Rule Group— a company that has successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.

Dr. Alessandra is a prolific author with 27 books translated into 50 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®.

Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2010, 2011 & 2012 he was selected as one of the Top 5 Marketing Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.

Contact information for Dr. Tony Alessandra:

Keynote Speeches:
Holli Catchpole
Phone: 1-760-603-8110
Email: Holli@SpeakersOffice.com

Corporate Training or Cyrano CRM System:
Scott Zimmerman
Phone: 1-330-848-0444 x2
Email: Scott(at)PlatinumRule.com

Online Assessments:
Brandon Parker
Phone: 1-760-872-1500
Email: BParker@Assessments.ws

Scott Zimmerman helps companies make more sales with less effort. By combining proven one-to-one marketing, sales & customer service training with proprietary communications technology, Scott’s clients enjoy measurable advantages over their competition.

During the past 20 years, Scott has studied graphic design, branding, positioning, psychology (as related to influence) business-to-business selling and one-to-one marketing.

In 1989, he started a full-service marketing/communications firm: Zimmer Graphics, Inc. In 2001, he unveiled the first web-based contact management system (called “Cyrano”) that could automatically deliver customized messages to prospects and clients on behalf of salespeople and rainmakers. One-to-one marketing immediately jumped from theory to reality when The Cyrano Marketing System was released. Zimmerman promptly changed the name of his company to The Cyrano Group.

In 2003, Zimmerman began searching for ways to match marketing messages to recipients’ personality types. His research led him to Dr. Tony Alessandra (one of America’s foremost experts in applied human behavior). They began looking for ways to combine Zimmerman’s new technology with Alessandra’s proven psychology. In 2005, Dr. Alessandra became an active consultant in the development of Platinum Rule Group LLC.

Also in 2005, they co-authored “The Platinum Rule for Sales Mastery” with Dr. Joseph La Lopa. “The Platinum Rule for Small Business Mastery” was released in 2006 (with Ron Finklestein). In 2007, “The Platinum Rule for Trade Show Mastery” (with Steve Underation) became an Amazon.com best seller.

Scott has appeared as a guest on several video shows for TSTN.com (The Success Training Network). In 2008, Scott was asked to join the exclusive faculty of iLearningGlobal.tv to share his knowledge of leveraging psychology and technology for creating high-trust relationships. Scott is listed as one of the Founding Experts in the CanDoGo knowledge base for selling skills, personal development and motivation.

As a speaker, trainer and consultant, Zimmerman is known for his lively, humorous delivery while he gently leads people into a new way of understanding interpersonal relationships, the power of persuasion and how to leverage new technologies.

To reach Scott Zimmerman: 1-330-848-0444 x2 or email: Scott(at)PlatinumRule.com

We also offer customized workshops, seminars and consulting through our network of Certified Platinum Rule Trainers in the areas of:

  • Adaptive Sales Process
  • Effective Sales Management Skills
  • Trade Show Marketing
  • One-to-One Marketing
  • Database Technologies & Automation
  • Teambuilding


Experience an e-zine that is 100% customized to match your personal preferences!You will receive free articles, tips and ideas for mastering critical business and interpersonal skills.

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