Dr. Tony Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the University of Notre Dame, an MBA from the University of Connecticut and his PhD in marketing from Georgia State University.
In addition to being president of Assessment Business Center, a company that offers online, 360º assessments, Tony is a founding partner in The Cyrano Group and Platinum Rule Group--companies which have successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.
Dr. Alessandra is a prolific author with 18 books translated into 49 foreign language editions, including the newly revised, best selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Dynamics of Effective Listening (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool - The Platinum Rule®.
Recognized by Meetings & Conventions Magazine as "one of America's most electrifying speakers," Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers. Tony's polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.
Contact information for Dr. Tony Alessandra:
Keynote Speeches: Holli Catchpole
Phone: 1-760-603-8110
Email: Holli@SpeakersOffice.com
Corporate Training: Scott Zimmerman
Phone: 1-330-848-0444 x2
Email: Scott(at)PlatinumRuleGroup.com
Cyrano CRM System: Scott Zimmerman
Phone: 1-330-848-0444 x2
Email: Scott(at)PlatinumRuleGroup.com
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Scott Zimmerman helps companies make more sales with less effort. By combining proven one-to-one marketing, sales & customer service training with proprietary communications technology, Scott’s clients enjoy measurable advantages over their competition.
During the past 20 years, Scott has studied graphic design, branding, positioning, psychology (as related to influence) business-to-business selling and one-to-one marketing.
In 1989, he started a full-service marketing/communications firm: Zimmer Graphics, Inc. In 2001, he unveiled the first web-based contact management system (called “Cyrano”) that could automatically deliver customized messages to prospects and clients on behalf of salespeople and rainmakers. One-to-one marketing immediately jumped from theory to reality when The Cyrano Marketing System was released. Zimmerman promptly changed the name of his company to The Cyrano Group.
In 2003, Zimmerman began searching for ways to match marketing messages to recipients’ personality types. His research led him to Dr. Tony Alessandra (one of America’s foremost experts in applied human behavior). They began looking for ways to combine Zimmerman’s new technology with Alessandra’s proven psychology. In 2005, they formed and became become partners in Platinum Rule Group LLC.
Also in 2005, they co-authored “The Platinum Rule for Sales Mastery” with Dr. Joseph La Lopa. “The Platinum Rule for Small Business Mastery” was released in 2006 (with Ron Finklestein). In 2007, “The Platinum Rule for Trade Show Mastery” (with Steve Underation) became an Amazon.com best seller.
Scott has appeared as a guest on several video shows for TSTN.com (The Success Training Network). In 2008, Scott was asked to join the exclusive faculty of iLearningGlobal.tv to share his knowledge of leveraging psychology and technology for creating high-trust relationships. Scott is listed as one of the Founding Experts in the CanDoGo knowledge base for selling skills, personal development and motivation.
As a speaker, trainer and consultant, Zimmerman is known for his lively, humorous delivery while he gently leads people into a new way of understanding interpersonal relationships, the power of persuasion and how to leverage new technologies.
To reach Scott Zimmerman: 1-330-848-0444 x2 or email: Scott(at)PlatinumRuleGroup.com
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